Google: travel videos influence & prompt action

Google finds that leisure, business, and affluent travelers use online videos during all aspects of travel decision-making.

What are you doing to help tell and shape how your story is told?

Google leisure traveler 1 stat
Google leisure traveler infographic 2
Google video influences and prompts action 4
Google affluent travel video increase increasing 1
Google affluent travelers online video all stages of travel 2

Send Me On Vacation Announces Poker Tournament To Benefit Breast Cancer Survivors

Orlando, Florida (PRWEB) February 26, 2014

Send Me On Vacation (SMOV), a non-profit that provides women with breast cancer who have undergone treatment with a way to heal their minds, bodies and spirits through much-needed vacations is excited to announce yet another charity event that will directly benefit breast cancer survivors: the TrackResults Business Intelligence “Go All In To Help Cancer Survivors Win” poker tournament at the South Point Hotel, Casino and Spa. This event will take place on April 5, 2014, one day before timeshare and vacation industry professionals will convene for the ARDA World Convention.

TrackResults Business Intelligence, the only company in the industry to offer real-time, cloud-based analytics to increase the bottom line for sales and marketing centers, is proud to partner with Send Me On Vacation, a 501 (c)(3) non-profit that strives to provide a platform for breast cancer survivors who have been devastated financially through the costs of cancer treatment with the opportunity to emotionally heal on their path toward recovery and good health. Because of the devastating effects – both financially and physically – that cancer treatments can have, breast cancer survivors are not always able to get away and clear their minds of the strenuous journey they have just endured. This is where Send Me On Vacation comes in.

Last year, Send Me On Vacation sent 22 deserving women on vacations to destinations around the world. This year, the charity hopes to double this number. The “Go All In To Help Cancer Survivors Win” poker tournament will play a big role in raising funds to send these incredible women on the vacations that they need and deserve.

The “Go All In To Help Cancer Survivors Win” poker tournament will be hosted by TrackResults Business Intelligence, with all of the proceeds going to benefit Send Me On Vacation.

“TrackResults never ceases to amaze us with their open-hearted generosity and their unique ideas to support Send Me On Vacation, sending in-need cancer survivors on a well-deserved vacation following treatment,” said Send Me On Vacation’s president, Cathy Backus.

TrackResults Business Intelligence chose to support SMOV as its primary charity of choice based on the SMOV approach of directly affecting the survival rate of cancer patients, and because one of the co-founders has personally been affected by breast cancer, having two family members who are survivors of this insidious disease. As such, the team at TrackResults Business Intelligence has a first-hand understanding of the devastation and emotional trauma breast cancer can wreak on survivors and their loved ones.

“I believe the action of sending a recovering survivor on a timeshare vacation speaks volumes to the truth and credibility of our sales message,” said Drew Reynolds, another co-founder of TrackResults Business Intelligence.

A total of 11 tables will be included in the poker tournament. Ten of the tables will be sold for a buy-in of $2,500. The playoff table, which is the final table level of sponsorship, is still available and up for grabs. Each table will feature nine seats, and will prominently display which company has donated to SMOV.

At the end of the night, a cash prize will be given to the tournament winner. Throughout the night, other prizes will be given to other winners, such as Las Vegas dinner vouchers, use of a Las Vegas limo, a Harley motorcycle rental, NBA tickets, electronics, signed sports memorabilia, designer purses, Las Vegas show tickets, and much more. Additionally, SMOV is also looking for donations for a silent auction that will happen during the poker tournament.

Nine of the 11 tables have already been sold, and the remaining tables are going fast. Thus far, the following companies have sponsored tables in support of SMOV’s mission: Perfekt Marketing, Travel To Go, Merlin Software, Westgate Resorts, Festiva Hospitality, Wells Fargo, Brag Fire, Leisure Loyalty, and TrackResults Business Intelligence.

“Travel To Go actively participates in not only sponsoring Send Me on Vacation survivors but also in donating time to help the organization bring in sponsors and help the survivors get booked on vacations,” said Jeanette Bunn, president of Travel To Go and co-president of Send Me On Vacation. “We do this because these woman have gone through so much. It has been an overwhelming feeling helping them plan, sometimes their first vacation ever, to be able to truly enjoy themselves with their families. And it just feels good to help!”

“’Investing in the future’ has always been a hallmark of The March Group of Wells Fargo Advisors,” said Nico F. March, senior vice president and senior institutional consultant of The March Group of Wells Fargo Advisors. “The ability to help the great folks at Send Me On Vacation and invest in the future of worthy individuals is even more fulfilling.”

“It is Merlin’s first time supporting Send Me On Vacation,” said Mike Ashton, director of business for Merlin Software. “I have seen first-hand at a C.A.R.E. conference the difference this program makes, and we are very proud to help in our small way.”

Companies or individuals interested in purchasing a table can contact Todd at todd(at)trackresults(dot)net. Those who would like to donate an item to the silent auction or make a donation to Send Me On Vacation can contact Cathy Backus at backuscathy(at)gmail(dot)com. For more information, please visit the website at

About Send Me On Vacation 
Send Me On Vacation provides women with breast cancer who have undergone treatment with a way to heal their minds, bodies and spirits by vacationing at relaxing and beautiful destinations around the world. Send Me On Vacation holds the belief that once the traumatic experience of cancer treatment is over, women need a change to recharge and relax. Unfortunately, many breast cancer survivors do not have the financial means to do so. For this reason, Send Me On Vacation strives to provide a platform for breast cancer survivors who have been devastated financially through the costs of cancer treatment with the opportunity to take a vacation as part of their recovery and return to health.

About TrackResults Business Intelligence 
TrackResults’ mission is to sharpen and provide the competitive edge to every team that wants to raise the bar and get to the next level of performance and profitability. To that end, the TrackResults Business Intelligence team has helped more than 250 companies track and analyze over 20,000 sales and marketing professionals. The company’s commitment to its clients is to provide simple to use and highly effective sales and marketing business intelligence, enabling them to capture market share from their competitors, increase speed to market, and grow while maintaining best-of-class service, integrity and functionality.


Perspective Group, the leading independent PR & Multimedia Company for the timeshare and vacation ownership industry has announced a strategic partnership between its INTUITION Brand Marketing service and BragFire, an innovative and engaging social video creation platform.

INTUITION is a comprehensive brand marketing service that provides enterprise-level social media monitoring, brand reputation management, competitive analysis and keyword tracking, combined with unique content creation, PR services and intelligent online and social media marketing.

BragFire’s Social Video Marketing service provides resort developers with an opportunity to further engage with their guests, and encourage them to share their experiences with their friends and family through social media. The simple video creator enables guests to obtain a short video of their destination experience, which is personalized with the inclusion of several images from their vacation. The video is created in a matter of moments and available to share across popular social networks. Once shared it provides word of mouth advertising for the resort.

“We’re very excited to be working as part of the INTUITION suite of marketing tools. The exposure provided by the INTUITION platform compliments our goals of increasing brand awareness and developing natural referrals through social channels.” Curtis Funk, Founder & CEO of BragFire

An INTUITION client benefits from reduced rates when choosing to utilize BragFire’s Social Video Marketing, and in addition to robust reporting on usage provided by BragFire, INTUITION’s Social Media Monitoring platform can provide additional information on individual user profiles and then integrate this data with any other area of its monitoring service to produce detailed marketing campaign comparisons.

“BragFire’s video creator is a fantastic social engagement tool that perfectly fits with INTUITION’s core social marketing strategies. The service they offer, from adapting existing media assets to new on-site filming is extremely professional and we’re delighted to be working with them.” Says Paul Mattimoe, President & CEO, Perspective Group.

Combined, the two services offer resort developers a competitive edge and incredible insights into their customer experiences.

The INTUITION Brand Marketing service currently provides business intelligence and online marketing solutions for a diverse client portfolio that includes resort developers, marketers, exchange companies, resale and rental companies, travel clubs, software providers, associations, design companies, resort management companies and more across the globe.

For more information visit

About BragFire
BragFire is a Full service Film and social video production platform that provides Resort developers and operators with a simple way to get guests to generate word of mouth advertising through viral video branded to the Resort destination. Each video created is in essence a promotional video for the resort at which they stayed. The outcome is a beautiful video that the guest wants to share which also builds organic brand exposure for the resort. The BragFire platform also directs traffic to booking engines and collects leads from viewers of guest generated videos. Bragfire is the way to pay for word-of-mouth.

The Bragfire Film Platform utilizes the most recent equipment and filming styles to create video content that is optimal for both commercial and digital distribution. From promotional videos to digital film snippets that are distributed through OTA’s and picked up by the Global Distribution Services, Bragfire Film increases conversion rates establishes your brand as the premier travel destination and creates desire for guests to travel to your properties. Bragfire allows you to keep and repurpose your footage without paying an annual license fee.

For more information visit

INTUTION offers an enterprise-level custom built social media monitoring platform with market leading data segmentation that delivers invaluable business intelligence, from brand reputation management and competitive analysis, to in-depth social media channel analytics and internet-wide brand visibility covering more than 70+ million websites. This service then uniquely combines social monitoring with original content creation, including press releases, magazine editorials, blog posts and social media marketing, plus mainstream and exclusive INTUITION only syndication to enhance brand visibility and product or service awareness. For more information visit

Media Contact
Company Name: Perspective North America LLC
Contact Person: Keisha
Email: Send Email
Phone: 4077303565
Address:7380 W Sand Lake Road, Suite 500 
City: Orlando
State: Florida
Country: United States